For stiletto loving Missy's, comfy couture never looked so good!

Last I left you I had just finished up packaging and onto website design.  Oh, the beautiful language of coding.  I admire web designers who can sit at a computer for hours and do this:

 

 

More power to you!  Coding is not for me.  I contemplated building my own website to keep the cost down, but I changed my mind really, really, really quickly.  As an entrepreneur, you hire people (or get students for free) to do what you can’t do. 

 

I knew very little about websites, and the internet for that matter.  The online world was never one I was addicted to, up until I started my business of course.  I only signed on when I had school work to do or needed a restaurant address, you know, the basic things.  I was in college when Facebook first began, and I joined because everyone else did, but I almost never logged on.  How things have changed.

 

At this point, I was still reading my Mommy Millionaire book and read the chapter on website design.  I was introduced to a website called  where you can purchase the domain name you want. Domain name? What’s that?  Well, your domain name is the name of your website; what people will type in the taskbar to get to your website.  I plugged in names that interested me and they were all taken.  My advice is, before you register your trademark with the USPTO, do a GoDaddy search of the domain name you want to see if it’s taken.  Chances are, it is.  Most people want the domain name to be the same as their company name, so save yourself the $375 trademark application fee and do the GoDaddy search.

 

I was lucky enough that the brand name I chose was available as a trademark on USPTO as well as a website address.  I purchased the domain for 2 years along with hosting for an affordable $80.  Then began my search for a web designer.

 

I contacted Lis, my packaging lady, but she informed me that coding is not her thing.  She did have friends who would do it starting at $5k.  Say what?  No thanks!  I continued to search the internet for a more reasonable option.  I found templates that were perfect but found out later that you can’t adjust a template to your liking, so I passed on the template.  Then along came one company based out of Brooklyn, NY that had the most amazing design aesthetic.  They were sexy, sophisticated, visually appealing, and they had a great eye for mixing colors.  I called them up and received an outstanding price: $18k – $30k.  I don’t remember my exact words when I heard that price but if I did they would be somewhere along the lines of: ?!?!hsd#%khd!#f.  The firm told me to think of a website as if it was a store, only bigger.  A store is only valuable in one particular area while a website is open to the entire world.  And that’s the reason for the hefty price tag.  I told them thank you and hung up.

 

On to the next one.  I called upon friends who did simple web design but I didn’t like their work.  It didn’t fit my brand and they didn’t understand my vision.  Months later I found my current web designer, Carissa.  I stumbled upon her by googling for web designers.  I liked her work and thought she fit the bill. Her prices were definitely affordable.  A basic web package started around $1400 and went up from there.  Its been website bliss from then on.  The entire website took months of designing because just like the packaging, there was a lot of back and forth with suggestions to change/keep things, and of course, I wasn't her only client.

 

I was always confused how orders were placed and processed via a website.  How would I know when someone bought an item or how do I collect subscriber emails and then send out a newsletter?  These are all the little things I thought about.  It wasn’t until I had access to my shopping cart that allowed me to see all my customers, orders placed, coupon codes, and newsletter subscribers, that I realized it was a lot easier than I made it out to be. 

 

I recognized that many things in an entrepreneur’s journey are trial and error and sometimes you just have to do it to learn the way.  That’s what I’ve done thus far and that’s why, as cliché as this may be, “Just do it,” is the perfect motto.

 

Next time I’m going to talk about where to get help and the different organizations that exist.

 

Have a great week!

Sotiria

One Response to “WEBSITE DESIGN, THE HOW-TO’S”

  1. says:

    You really make it seem so easy along with your presentation but I in finding this topic to be actually one thing which I believe I would by no means understand. It seems too complicated and very broad for me. I’m looking ahead for your subsequent post, I¡¦ll try to get the dangle of it!

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